DRSSD was founded by Jacqui Warren to challenge the idea that professional women need to blend in to succeed.

The inspiration for the brand can be traced back to a moment Jacqui experienced while studying law. During a lecture preparing students for their first moot court appearance, considerable time was spent explaining what the men should wear. The lecturer talked about everything from the colour of their suits, the number of buttons on their jackets and the style of shoes they should wear. When it came to the women, he said "just replicate what the men wear."

It was a comment that stayed with her.

As Jacqui progressed through her career in the manufacturing and engineering sectors, she encountered similar expectations. Like many women working in male dominated industries, she initially focused on fitting in. Over time, she realised that her value didn't come from conforming to someone else's idea of professionalism. It came from bringing her own perspectives, strength and personality to the workplace.

When she looked at the options available to professional women, the fashion industry seemed to be telling a different story.

Workwear is dominated by black, navy and grey, offering little opportunity for self-expression. Colourful clothing existed, but often lacked the functionality, comfort and durability required for professional life. Women were forced to choose between looking professional and feeling like themselves.

Jacqui believes they deserve both.

Drawing on her corporate experience and lifelong love of fashion, she founded DRSSD to create workwear that empowers women to show up with confidence, authenticity and individuality.

Every DRSSD garment is designed with the realities of professional life in mind. From the first sketch through to production, functionality sits alongside style at every stage of development. Fabrics are carefully selected, fits are refined and thoughtfully considered to create pieces that are comfortable, practical and made to last.

DRSSD was born in Newcastle New South Wales, a region Jacqui is proud have grown up in. Newcastle's transformation from an industrial city to a vibrant centre for innovation, creativity and entrepreneurship reflects the same spirit that inspired the brand from the beginning, a belief that growth comes from embracing change while staying true to who you are.

Today, DRSSD is proudly based in Melbourne, Australia's art and fashion capital. The move marks an exciting new chapter for the brand, creating opportunities to grow, connect with new audiences and continue evolving, while remaining grounded in the values that shaped its beginning in Newcastle.

At its heart, DRSSD is about more than clothing.

It's about helping women feel seen.

It's about embracing colour, confidence and authenticity in professional spaces.

And it's about empowering women to stop fitting in and start dressing like themselves.